Branding Enorda: from a spark of an idea to a market-ready lifestyle brand in Ibiza

Enorda started as a personal idea: “What if organising homes could feel as intentional and stylish as interior design?” My role was to take that spark and shape it into a market-ready brand.

From naming and defining the business vision to analysing the local market in Ibiza, I created a strategy that positioned Enorda as more than tidying — a professional partner for homes, offices, clinics, and hotels.

We defined the brand’s values and unique selling point, turning a functional organisation into an aesthetic, lifestyle-driven experience. To bring this to life, I designed the visual identity, tone of voice, and branding strategies into a complete brand book, creating clarity and consistency across every touchpoint of their customer journey.

The outcome? 

A brand that now speaks with confidence to an audience that didn’t know they needed this service, but quickly sees its value once introduced. Enorda is set to grow from residential projects into the wider lifestyle and hospitality market.