Re-building Trustleads from scratch

Trustleads came to me in a tough spot. Google didn’t even index their old website, and when it finally was, a hack dumped over 25,000 spam pages onto their domain. On top of that, the agency had no clear service structure — they were saying yes to everything, which made it hard to attract the right clients or build credibility.

We decided the best path forward wasn’t fixing the old — it was starting fresh. I recreated the brand from the ground up: new name, new brand, new domain, and a new website with a powerful content strategy built to inspire trust.

To make the business sustainable, I designed a service blueprint to reposition Trustleads as a paid traffic specialist. Instead of scattered offerings, we shaped a focused yet complete service package that highlights what the founder does best — and what clients are most willing to pay for.

Alongside the new brand foundations, I worked on a personal branding uplift and rebrand to align the agency’s tone of voice and visuals with its ideal audience. A social media strategy advice was added to expand visibility and reduce reliance on paid ads alone.

The project is still in progress, but the north star is clear: reduce the cost of qualified leads by 60% by building trust and authority through product design.